It might be challenging to stay up with SEO changes at times. It is especially true in the SEO business, where search engines continually release new algorithms and recommendations. However, numerous long-lasting trends have evolved in recent years, and understanding them will help you keep a competitive advantage. In this piece, we’ll go over some Easy to Action SEO Tips for 2023, the trends, and how you can put them into action on your website right now!
Only Create and Use Unique Content
When it comes to developing original content for your website, there are a few crucial factors to remember:
Don’t simply copy and paste content from another website; it is lazy and devalues your business. It’s a definite no-no!
Google dislikes it, and so do your prospective consumers. Would you want someone else to spend your hard-earned cash on an inferior product that was manufactured by copying the work of another company? This impression could be what users will feel if they find this on your site.
Do not use automated software to generate material. You’re better than that, and your website is too! The ideal method will always be to handwrite or have someone else write each piece of text for you. No matter how hard they try, computers do not have the same level of inventiveness as humans—at least not yet.
Did I mention how much better manually written stuff will be? “Content is King,” as Bill Gates famously stated, and it has never been truer than in SEO today. Websites with more innovative terms tend to score higher than those that duplicate others’ work; this makes sense because Google prioritises originality over plagiarism when evaluating web pages.
Ensure Your Website is Responsive
Check how responsive your website is. If your company or website needs to be accessible to individuals who use mobile devices, having it compatible is a must. Most current websites are, but 2023 is the year to start if yours isn’t. With the massive rise in mobile consumers, failing to handle this can drastically harm your results and wealth.
How? While there are many ways to create a responsive design for your site (such as using Bootstrap), I recommend using the Foundation CSS Framework. It was built explicitly for this purpose and has been utilised in web projects by some of the world’s biggest brands and companies.
Make Your Website Load Quickly
Making your website load quickly is one of the most critical things you can do to increase your SEO. Users will leave if they have to wait for a page to load, and in other situations, they may not receive anything if the site is slow loading.
It would be best to utilise a content delivery network (CDN) such as Cloudflare to avoid this. A CDN distributes your content over several servers worldwide, bringing them closer to the users. Another advantage is that they cache static files (images and media) on their servers instead of serving them directly from your site’s server.
This cache saves bandwidth by keeping frequently requested information close to end users. It is like having thousands of little mirror sites instead of one website feeding information to everyone who wants to know more about you!
Keep Meta Descriptions And Title Tags Intact
Once you’ve determined your main keyword, maintain consistency in your meta descriptions and title tags. If you update them, make sure they’re still relevant to your website’s content and the keywords used to find it.
Meta Descriptions Explained
The meta description of your page is the description that appears in search results. This description should include relevant keywords. But it should also provide users with a reason to go through to your site if they found what they were seeking (e.g., “Learn how SEO works” or “Get SEO tips”). This increases the likelihood of someone seeing your site.
After searching for those terms rather than another with a similar meaning (for example, “SEO Search Engine Optimization“), the best way to begin is to replicate any existing meta descriptions that currently exist on other pages on your website—which gets us right back around!
Keyword Stuffing Is A Big No
Keyword stuffing is unprofessional. It’s when you pack keywords into your text in an attempt to trick search engines and rank higher. This approach has been around for decades, but search engine algorithms have traditionally frowned upon it because it results in keyword-rich pages lacking depth and frequently not providing any value to visitors.
It’s something you should never do! If you do, Google will likely punish your website by decreasing its ranking in search results or completely removing it from its index. If you are unsure if your site keyword stuffed, now is the time to get a website audit from a digital marketing and SEO specialist.
Don’t Forget To Link Internally
Internal page linking is vital to any SEO strategy, yet it is often disregarded. It’s easy to overlook the importance of linking multiple pages on your website together if you want visitors to find them!
For example, if you have a product page, ensure that each product connects back to the homepage or category page where it belongs.
The same is true for blog articles. Ensure that there are easily accessible links that lead back up to your site so that readers can quickly browse from one piece of content to another.
It would be best if you also had internal links between certain pages on your website (such as product pages) but also between various sorts of content, such as blog posts and landing pages, contact forms and FAQs. It all relies on the type of material on your website!
Websites with solid internal linking appear more professional since they are more accessible for people to find while exploring the web (or even just through social media shares).